The Essential Christmas Web-Store Makeover
Toronto, Ontario, Canada (ContentDesk) November 17, 2004 -- Ten great tips to turn online holiday shoppers into eager buyers - and satisfied customers. Internet shoppers look for clues (consciously or not) that suggest you are credible and professional ? and they make that judgment call inside of a minute or two.
That means a online stores have a small window of time to impress would-be buyers and gain their trust.
Unlike in person, however (where you can apologize for tardiness or charm customers with funny tales about how that mustard landed on your lapel) web sites have zero opportunity to redeem themselves online.
One click and the customer is gone for good.
The problem is only getting worse according to a recent study by DoubleClick that found more online shoppers are abandoning their shopping carts this year than during the same period last year.As Web-goers gear up for their Christmas shopping sprees, there are things web-store owners can do quickly and easily to inspire confidence.
Trust Enabling Strategies' timely article, entitled "The Essential Christmas Web-Store Makeover", identifies some surefire ways to turn browsers into buyers and buyers into regular customers:1.???Put on your best Web-suit - A lack of attention to detail sends a message, however untrue, that you will be equally careless in your business dealings.2.???Put your best logo forward - Provide familiar visual clues on your site, such as well-known brand names and logos.
3.???Proudly wear your credentials - If you have attained a standard of excellence or have met minimum certification requirements, such as for service or security, let customers know about it. 4.???Pass out your virtual business card - Make sure your contact information is visible and indicate all the ways that you may be reached ? including your physical business address.5.???Don't be a Grinch - Offer freebies (such as trial software, free advice, money-back guarantees, etc?). 6.???Insure and assure customers - The single most effective thing you can do to build customer confidence in the short-term and transform reluctant shoppers into spenders is to provide a third-party insurance policy.???????7.???Deal with privacy matters - Shoppers now know that inappropriate use of their personal information can be devastating.
8.???Be transparent - Your website should include easily accessible information on why your store is a safe place to shop.9.???Hold the customer's hand - Once the customer is ready to buy, walk them through each step of the online purchasing process.????10.???Offer a personal touch - For higher value transactions, provide a 24- hour toll-free telephone number ? with prompt, friendly service."At the end of the day, it's all about building trust.
Following these tips will definitely improve your online credibility and create more satisfied shoppers at your site." says Alex Todd, President, Trust Enabling Strategies.
The article is available for downloading from www.TrustEnablement.com/Web-store_Makeover.html.Alex Todd is founder and president of Trust Enabling Strategies, a Toronto-based management-consulting firm that helps online businesses to improve sales by developing confidence-building processes.
He can be reached at www.TrustEnablement.com.Resource BoxFor additional information contact:
Alex Todd, founder and president of Trust Enabling? Strategies at www.TrustEnablement.com/Web-store_Makeover.htmlAbout Trust Enabling? StrategiesTrust Enabling? Strategies is a Toronto-based management-consulting firm that helps online businesses to improve sales by developing confidence-building processes. Contact Information:Trust Enablement IncorporatedAlex ToddTel.
416-487-1497Fax.
866-271-5372 http://www.trustenablement.com/ Attention Ezine Editors / Site OwnersFeel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include the information contained in our resource box above..
Government Grants and Work at Home Jobs Provide The Perfect Christmas Gift
If you are searching for the perfect christmas gift , have a family member unemployed or if credit problems are holding you back from starting a business, buying a home or new car, here is important news! Government and private lending institutions are now joining forces to stimulate the national economy and make it easier for women, minorities and people with poor credit ratings to get government grants and low interest loans.
President Bush also announced a breakthrough for Faith Based and Community Organizations. Policies have been lifted which prohibited them from receiving government funding based on religious affiliations. Churches and religious based community organizations can now compete on equal footing for available federal dollars. Terry Newborn, a researcher for Government Publications in Washington, DC, reported, "There are billions of dollars in grants and loans earmarked for people previously identified as credit risks.
Public and private funds are now...
Government Grants and Work at Home Jobs Provide The Perfect Christmas Gift
Christmas > Government Grants and Work at Home Jobs Provide The Perfect Christmas Gift
While the Public Talks About Politics, Costume Companies see a More Traditional ?Old Fashioned? Halloween. Most Popular Costume List Included.
"We are seeing people wanting to have more fun and go back to their youth" Said Rich Williamson President of Pierre's Costumes in Philadelphia.
"Halloween is a time to act like a kid without getting in trouble for doing that" he continued.
Halloween is steadily growing and is the second largest consumer holiday next to Christmas.
People are spending more money and are expecting a better quality product.
"The caveman costume in a bag might have served your needs in 5th grade, but adults today want to wear something that allows them to go out in public without being embarrassed" said Williamson.
More and more customers are renting their costumes since this service allows them to wear Movie quality costumes altered to their sizes without paying full price.The most popular Halloween costume rentals for 2004 are:Kings & Queens (along with Princesses and Princes too).Pimps & Ho's (The tackier the better)Colonial Ballwear (more elaborate evening wear).Gangsters...
While the Public Talks About Politics, Costume Companies see a More Traditional ?Old Fashioned? Halloween. Most Popular Costume List Included.
Christmas > While the Public Talks About Politics, Costume Companies see a More Traditional ?Old Fashioned? Halloween. Most Popular Costume List Included.
While the Public Talks About Politics, Costume Companies see a More Traditional ?Old Fashioned? Halloween. Most Popular Costume List Included.
"We are seeing people wanting to have more fun and go back to their youth" Said Rich Williamson President of Pierre's Costumes in Philadelphia.
"Halloween is a time to act like a kid without getting in trouble for doing that" he continued.
Halloween is steadily growing and is the second largest consumer holiday next to Christmas.
People are spending more money and are expecting a better quality product.
"The caveman costume in a bag might have served your needs in 5th grade, but adults today want to wear something that allows them to go out in public without being embarrassed" said Williamson.
More and more customers are renting their costumes since this service allows them to wear Movie quality costumes altered to their sizes without paying full price.The most popular Halloween costume rentals for 2004 are:Kings & Queens (along with Princesses and Princes too).Pimps & Ho's (The tackier the better)Colonial Ballwear (more elaborate evening wear).Gangsters...
While the Public Talks About Politics, Costume Companies see a More Traditional ?Old Fashioned? Halloween. Most Popular Costume List Included.
Christmas > While the Public Talks About Politics, Costume Companies see a More Traditional ?Old Fashioned? Halloween. Most Popular Costume List Included.
Blackberry Ringtones - Resonant Beats To Go!
Blackberries seem to be just one more status symbol in the business world.
Some people have cell phones and some are important enough to have blackberries, allowing the company they work for to invade their lives on a whole different level.
My dad got one last year and I remember he played with it like a little kid plays with a
new toy on Christmas for about a week.
Then the next thing I know he is swearing at it and telling it to shut up.
Why is this you ask, well now instead of only getting his email on his computer it goes to his blackberry as well, therefore bothering him throughout the entire day with every new addition to his inbox.
Blackberries are cool but I have a feeling they are a nuisance as well.
There is one thing I find funny about blackberries and that is that they have ringtones like any cell phone.
I think I find this amusing because I normally associate blackberries with successful...
Christmas > Blackberry Ringtones - Resonant Beats To Go!